"Think of AI like an incredibly knowledgeable, eager-to-please apprentice. It can do amazing things, but it needs clear instructions. Your prompt is the instruction manual you write in real-time – the better the manual, the better the result." - Ahmed Raafat & Matias Undurraga
Get the essentials in 22 minutes
Don't have time to read the full book right now? Listen to this comprehensive audio summary that covers the key principles and techniques of effective AI prompting. Perfect for busy executives who want to understand the fundamentals while commuting or during a break.
Audio Summary • 22 min
Artificial Intelligence tools are rapidly becoming part of our daily lives, offering incredible assistance in work, creativity, and learning. However, simply having access to these powerful tools doesn't guarantee useful results. The secret to truly unlocking AI's potential lies in the prompt – the way you ask, instruct, or inquire.
This guide is specifically crafted for executives and professionals who want to master the essential skill of writing effective prompts. Recognizing that the AI landscape is constantly shifting, with models like Amazon Nova, OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and others evolving rapidly, we focus on universal communication principles that remain valuable regardless of which specific AI model you use.
You'll learn the key ingredients that make a prompt effective – assigning a Persona, defining the Task, providing Context, and specifying the Format – and gain practical tips to start getting better, more relevant, and more creative outputs immediately. This is your foundational course in speaking the language of AI, enabling you to transform these tools from fascinating novelties into genuinely helpful partners.
Experience the book like never before with our interactive digital version. Each chapter includes quizzes and prompt playgrounds to practice what you learn in real-time.
Access additional resources, tools, and platforms from AWS to help you implement and practice effective AI prompting in your organization.
Access foundation models from leading AI companies through a managed service. Perfect platform for practicing the prompting techniques covered in this book.
Explore BedrockAmazon's latest foundation models designed for enterprise use, offering excellent prompt responsiveness and reasoning capabilities.
Learn About NovaAmazon's playground for building generative AI applications. Perfect for experimenting with different prompting techniques without any coding required.
Try PartyRockEnterprise-grade conversational AI assistant that responds to prompts using your organization's data and knowledge.
Explore Q BusinessHands-on workshop materials for learning prompt engineering techniques with practical exercises and examples.
View on GitHubCreate sophisticated prompting workflows that chain multiple AI interactions together for complex tasks.
Learn MoreBuild, deploy, and share generative AI applications that leverage advanced prompting techniques in enterprise environments.
View on GitHubExamples of combining Retrieval Augmented Generation with effective prompting techniques for knowledge-intensive tasks.
View SamplesStay up-to-date with the latest prompt engineering techniques, best practices, and real-world implementations.
Read the BlogFree online courses and learning paths for generative AI, including hands-on prompt engineering exercises.
Start LearningWatch expert demonstrations of advanced prompting techniques and real-world use cases from AWS events.
Watch VideosStore, version, and manage your prompts systematically with Amazon Bedrock's prompt management features.
Learn MoreTools and frameworks for systematically testing and evaluating the effectiveness of your prompting strategies.
Explore ToolsMonitor and analyze the performance of your prompts with CloudWatch metrics and custom analytics dashboards.
View AnalyticsChoose the format that works best for you.
Meet the team behind this book.
